Hi, I’m Sam.

I’m a creative strategist working at the intersection of design, storytelling, and cultural spaces. I studied psychology at the University of Southern California, graduating in 2022, and have since translated ideas into visual language across tech, art, and brand development. I believe in thoughtful systems, unstructured play, and work that makes room for both, exploring how we design for emotion and where creativity lives between structure and instinct.

In my free time, you’ll find me drawing, painting, at the climbing gym or at the beach. I like cozy video games or rather stressful ones, and I tend to get lost in niche internet research, most recently on synesthesia.