Yolked! Propaganda explores the contradictory narratives surrounding health, nutrition, and the female body, particularly those perpetuated through social media.
Women have long been encouraged to eat less, weigh less, and become smaller. Somehow, these expectations are repackaged as discipline, wellness, and self-improvement. Wellness becomes eating a walnut for dinner. Yet chronic undereating contributes to osteoporosis, hormonal disruption, and anemia, among other health consequences.
I photographed seven egg yolks myself, then baked a Basque cheesecake with the leftover ingredients to avoid waste. From there, I experimented with layouts and typography, designing a fictional propaganda poster inspired by 1970s advertising before spending approximately 45 hours recreating it by hand in colored pencil. Every crease, scratch, smudge, and weathered edge was deliberately rendered to imitate aged printed media.
Through exaggerated typography, nostalgic imagery, and the persuasive language of vintage advertising, Yolked! Propaganda questions how easily health narratives are packaged and accepted as truth. Rather than rejecting the pursuit of health, the work challenges why women's bodies are so often defined by restriction rather than nourishment, and why becoming smaller is so frequently mistaken for becoming healthier.
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