Yolked! Propoganda explores the contradictory narratives surrounding health, nutrition, and the female body, particularly those perpetuated through social media.
Women have long been encouraged to take up less space: to eat less, weigh less, and become smaller. Social media often repackages restrictive eating habits and unrealistic body standards as wellness and self-improvement, overlooking the importance of strength and nourishment. Women face a greater risk of osteoporosis as they age, yet misconceptions about lifting heavy weights persist, while thinness continues to dominate conversations about women's health.
The egg yolks reflect these shifting narratives. Once vilified for their cholesterol content, eggs are now celebrated as a source of protein. I photographed seven egg yolks myself, then baked a Basque cheesecake with the leftover ingredients to avoid waste. From there, I experimented with layouts and typography, designing a fictional propaganda poster before recreating it by hand in colored pencil.
Drawing from vintage advertising, Yolked! Propoganda uses exaggerated typography and distressed textures to question how easily health narratives are packaged and accepted as truth. Rather than rejecting protein consumption or the pursuit of health, the work asks why women's bodies are so often defined by restriction rather than nourishment, and why becoming smaller is so frequently equated with becoming healthier.
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